CRM is an abbreviation of Customer Relationship Management.
CRM is a development remaining on the agenda of all companies from the biggest one to KOBI’s and smallest companies.
In fact, CRM has been applied by almost all companies from far in the past. For example; putting the best-selling newspaper or only producing sedan cars etc. We can find a lot of examples. So, what is the change? The change is to have opportunities to analyze by getting every customer or group one by one instead of describing the audience with reference to generalizations. Namely, the description of “Because %60 of society likes sedan, the society likes sedan” can be intensified like that “%80 of the people of Istanbul above 40 age likes sedan.” To top it all, it can be considered on person-based like that “Mr. Ali from Istanbul likes sedan. With the term of technique, marketing is done to the audience one by one. The goal of it is to not ignore %40 of the society while looking at %60 of the society and to use the opportunity in there.
For sure, the great development in the industry of software has an important role in that. However, the other important thing is that manufacturing is not an area, making difference anymore because of the development of technology. From now on, customers are free, in other words, they are the king. They get whatever they want; they don’t get whatever they don’t want. The statement of “Mine is better in that way.” doesn’t make sense anymore because everybody has same technology and produces with same mechanics. That’s why there are minor differences between products. Moreover, co-production in most areas is common because of economy of scale. As a result of it, two rival companies technically sell the same product. In that situation, the rivalry gets in service, but the products. The one who gets closer to customers, has good communication, gets them to have a great experience and positive feelings wins it.
For further information, look into the article below;
It is nearest to you while we are away from you
“Customer Relations Management” (CRM) is the primary subject for almost all companies. As it is in the world, it continues to draw attractions of professionals in every sector as a term becoming the main topic in the business world in recent years in Turkey. Customer satisfaction is crucial for going on business and in that case, communication with customers should keep going, they should be known, gained and retained. All processes to know, gain and retain customers are called as CRM. As AkarsubaşıYazılım, we manufacture CRM Software whose integration is with your company. In those systems, you can have records of all customers or customer candidates and reach them via your mobile phone or PC whenever you want.
RESOURCES
The “Resources” is the part where you keep all records of customers calling you without discriminating them if they buy or not.
Thanks the part of Resources; you can save records of your customers according to the audience of products.
Thanks to the records, you can follow what product has been demanded and how demand it is; how many demands end up selling.
Thanks to special comment boxes, you can record and filter what the most interested feature (Price, technique, details, origin etc.) About your X product people are interested.
Thanks to the module of the resources, you can save information of all of your customers, who call you even once, on your database; therefore, you can both have a broader customer portfolio and prevent entering personal information aboutcustomers once more for other processes.
Thanks to batch filtering printing, adds-on by sending email and SMS, it provides you to reach and be in touch with customers, who are not even yours, in every moment.
CUSTOMERS
Thanks to the module where you can record customers whose sales are made, you can keep all information from invoices and delivery to personal information.
If you wish, you can make it privatize and keep special records of special customers who have purchased a product from you. (User name/ password: ID number of the product and the customer)
If a number calling you is recorded in the part of Customers, you can automatically see your customer and provide customer satisfaction in a fast way.
As in the other modules, you can fulfill all processes such as mass SMS, email, advanced filtering.
SELL ORDER
Thanks to the module of a sell order, you can individually compose special sell orders for your recorded customers.
For each sell order record, you can see what date and how many products your customers buy; how much they pay for the products.
In addition to this, you can keep records of products which are returned or in technical service in that module one by one.
Besides, you can arrange all areas in accordance with your needs. In short, you can reach all information on your sales done with one click thanks to this module.
INVOICES
Thanks to the module of Invoices, you can see the conversion table which you have got or will get from customers with detailed.
You can easily follow the starting and ending time of your filters and total earnings, receivables and payables in which date range you want.
Thanks to the module which provides you to see your company’s course of events numerically, you can clearly follow prior decisions needing making.
STOCK FOLLOW-UP
Thanks to the module of Products, you can save all products/services with the criteria of stock, price, unit, tax, discount etc. and therefore, when you sell every product from the module of sell order; it will be directly proportional seen.
You have an opportunity to determine different stock, price, unit, tax, discount criteria for different categories of products.
In addition, you can apply different criteria forthe same product for different customer groups.
You can complete stock follow-up with one click and guess a date when your stocks will finish by displaying the progression processes of previous sales.
YOUR VIRTUAL ARCHIVE
Thanks to the module of Documents, you can back up all documents related to your company (Images, music, videos or text)
We have a radical solution of problems such as loss of data because of breaking down on back up before formatting or on systems thanks to our online backup system.
You can send the data lost to your customers or users with one click.